• ANTONIO DUARTE-PINO

    Chief Marketing Officer

     

    Bilingual Executive with 15+ years’ experience contributing to the growth of market leaders in the U.S. and foreign markets through customer engagement, promotions and brand repositioning. Data-driven executive, who can identify market trends and sales opportunities, create marketing solutions to maximize those opportunities, and then analyze and measure the effectiveness to ensure maximum ROI. Adaptive and agile, able to connect strategy to purpose in a way that fosters commitment up, down and across the organization. Leads with influence to build high performing teams and maximize strategic alliances.


    AREAS OF EXPERTISE:
    Change Leadership | Intrapreneurship | Strategic Planning | Marketing Strategy | Brand Development | Public Relations | CRM Strategy | Business Intelligence | Operational Efficiency

     

  • EXPERIENCE

    Analytics • Strategy • Creativity • Integration

    duartepino marketing advisor fractional cmo

    DuartePino

    Chief Marketing Officer

     

    Serves as Fractional CMO for established companies and emerging startups focused on growth. Helps organizations analyze, develop and execute their sales and marketing strategy. Advice from figuring out what they need from marketing to designing and implementing successful campaigns and programs focused on helping generate the results required to achieve business growth. Consultant on marketing places and the development of Country Brands.

     

    Also, consults on building, optimizing and managing Marketing Departments of all sizes and across industries, to implement the road map for growth.

     

    goverment of puerto rico economic development business in puerto rico

    Government of Puerto Rico

    Deputy Secretary of Economic Development and Commerce

     

    Chief Marketing Official for the Department integrating marketing efforts across 11 agencies to promote Puerto Rico as a business and leisure destination. Collaborates with all Executive Directors in a very complex environment to develop and implement long-term strategies, which align with the bold new policy agenda to attract new investment, foster entrepreneurship and create new jobs. Serves as a business partner and a trusted advisor to the Secretary and the Executive Leadership Team, providing strategic guidance on key initiatives.

     

     

    banco popular puerto rico

    Popular Inc.

    VP Marketing Strategy

    Promoted to spearhead, integrate and lead marketing function by developing four managers and 15 staff to support all business lines in Puerto Rico, U.S. and British Virgin Islands with a centralized budget allocated to brand, product and customer marketing strategies. Increased the value of the marketing function by implementing new operating standards; realigning staff to create accountability; developing metrics for measuring the effectiveness of all marketing initiatives; and constant performance optimization.

  • Honors & Awards

    Winner of international awards from Cannes Lions Festival of Creativity, the CLIO Awards, El Ojo de Iberoamérica Festival of Creativity, El Sol Iberoamericano Festival of Communications, the Jay Chiat Awards for Strategic Excellence, the Excel Award of Public Relations, SME Excellence in Marketing Awards, SME Digital Awards, the WebAward, the Radio Mercury Awards, and the London International Awards.

     

    Awards include the first Cannes Lions’ Gran Prix and Grand CLIO for Puerto Rico.

  • #Hit3001 for Puerto Rico

    Goverment of Puerto Rico

    Race of a Country

    Popular Inc.

    The Most Popular Song

    Popular Inc.

  • KEYNOTE SPEAKER

    Antonio Duarte-Pino has been keynote speaker and judge for many international festivals such as El Condor in Ecuador, El Dorado in Colombia, and the Sales and Marketing Summit in Puerto Rico, among other engagements in Spain and Latin America. He also served as lecturer and guest speakers at the University of Puerto Rico, among others universities and colleges.

     

    Keynote presentations and lectures topics include Marketing Strategies, Brand Management, Country Brands, and Entrepreneurship.

    Keynote speaker and director of SME Digital 2017. Keynote speakers included Gustavo Lauria from WeBelievers and Joel Luks, from CPK in the US, Patricia Weiss from ASAS in Brazil, and Jaime Rosado from JWT LATAM in Puerto Rico. Main trends included data, video, mobile and gaming.

    SME Digital 2017

    San Juan, PR

    Keynote speaker and director of SME Digital 2017. Keynote speakers included Gustavo Lauria from WeBelievers and Joel Luks, from CPK in the US, Patricia Weiss from ASAS in Brazil, and Jaime Rosado from JWT LATAM in Puerto Rico. Main trends included data, video, mobile and gaming.

    El Sol 2016 Spain Member of the International Jury determining the award-winning entries in El Sol, Festival Iberoamericano de la Comunicación Publicitaria, in Spain.

    El Sol 2016

    Bilbao, Spain

    Member of the International Jury determining the award-winning entries in El Sol, Festival Iberoamericano de la Comunicación Publicitaria, in Spain. Jury included Fernando Bellotti from Leo Burnett in Argentina, Gustavo Lauria from We Believers in the US, and Chacho Puebla from Lola Mullenlowe in Spain.

    SME Digital 2016 Puerto Rico Co-director of SME Digital 2016, revamped in its 15th anniversary. First time with an International Jury ruling the Festival. Keynote speakers included Alex Pallette from Picnic Spain, Mike Ruiz from Bombay México, Giovanni Stella from Google, Martin Jaramillo from Twitter and Ignacio Casas from Facebook. Main trends included data, video, mobile and gaming.

    SME Digital 2016

    San Juan, Puerto Rico

    Keynote speaker and Co-director of SME Digital 2016, revamped in its 15th anniversary. First time with an International Jury ruling the Festival. Keynote speakers included Alex Pallette from Picnic in Spain, Mike Ruiz from Bombay in México, Giovanni Stella from Google, Martin Jaramillo from Twitter, and Ignacio Casas from Facebook. Main trends included data, video, mobile and gaming.

    El Condor 2015 Ecuador Keynote speaker with a presentation about Country Brands and Entrepreneurship in the renewed El Condor Festival in Ecuador. Other participants includes Paola Aldaz from The Coca Cola Company, Álvaro Becker from Y&R Chile, Mike Ruiz from Bombay México, among others.

    El Condor 2015

    Quito, Ecuador

     

    Keynote speaker with a presentation about Country Brands and Entrepreneurship in the renewed El Condor Festival in Ecuador. Other participants includes Paola Aldaz from The Coca Cola Company, Álvaro Becker from Y&R in Chile, Mike Ruiz from Bombay in México, among others.

     

    El Dorado 2014 Colombia Keynote speaker and member of the International Jury, chaired by Fernando Vega Olmos, determining the award-winning entries in El Dorado Festival in Colombia. Other keynote speakers included David Droga from Droga5, Michael Conrad from the Berlin School of Creative Leadership, and Senta Slingerland from Cannes Lions Festival.

    El Dorado 2014

    Bogotá, Colombia

     

    Keynote speaker and member of the International Jury, chaired by Fernando Vega Olmos, determining the award-winning entries in El Dorado Festival in Colombia. Other keynote speakers included David Droga from Droga5, Michael Conrad from the Berlin School of Creative Leadership, and Senta Slingerland from Cannes Lions Festival.

     

    SME Digital 2013 Puerto Rico Part of a panel of top executives discussing the evolution of Content & Digital Marketing strategies in Puerto Rico. Other panelists represented brands like AT&T, Toyota and Wendy's.

    SME Digital 2013

    San Juan, Puerto Rico

    Part of a panel of top executives discussing the evolution of Content & Digital Marketing strategies in Puerto Rico. Other panelists represented brands like AT&T, Toyota and Wendy's.

    Cannes Lions CMO Accelerator Programme Selected to participate in the 1st Cannes Lions CMO Accelerator Program with Jim Stengel, as part of a select group of international Chief Marketing Officers and Senior Marketing Directors. It was an exclusive opportunity to focus on the key issues brands face in the ever-changing communication landscape like Big Data, Branded Content and Mobile.

    Cannes Lions CMO Accelerator Programme

    Cannes, France

    Selected to participate in the 1st Cannes Lions CMO Accelerator Program with Jim Stengel, as part of a select group of international Chief Marketing Officers and Senior Marketing Directors. It was an exclusive opportunity to focus on the key issues brands face in the ever-changing communication landscape like Big Data, Branded Content and Mobile.

  • CONTACT ME

    Get in touch with me if you would like to collaborate.